Who We Are

SAMART GROUP is a Thai technology and IT solutions company with a proven track record of over 70 years. We are dedicated to providing high-quality technology solutions that meet international standards, covering all major business lines

Digital ICT Solution & Service: offers comprehensive communication, information, and digital solutions to meet the needs of both the public and private sectors, including ERP, Core Banking, E-payment, E-learning, security systems, server systems, and cloud solutions.
Digital Communications: offers digital communication solutions for enterprises, online fortune-telling application, online merit-making application, and a comprehensive digital sports platform
Utilities & Transportations: provides air traffic control services, essential infrastructure systems (power stations and high-voltage transmission lines), direct coding on packaging, and CCTV technology.

All three business lines are driven by modern technology and innovation to strengthen and support the sustainable growth of both the public and private sectors.

Our ideology

Our ideology is as follows:

Innovation

Driving progress through creativity and technology

Customer Focus

Placing customers at the heart of our solutions

Ethical Practices

Committed to integrity and responsible business conduct

Collaboration & Teamwork

Achieving success through unity and shared purpose

Contribution to Thailand’s Progress

Leveraging technology to advance Thailand’s development

Continuous Learning and Improvement

Embracing growth and striving for excellence

Vision

SAMART GROUP

“SAMART GROUP” A leader in providing high quality technological solutions of international standards, creatively responding to service users’ needs while upgrading the quality of life, society and the environment in promoting the country’s sustainable development.

Core Strategies

Foresee the changes and plan well for the future

Meet every customer’s need & demand

Develop advance & differentiate technology solutions

Strengthen financial performance

Work closely and effectively with key alliances

Expand market base & brand preference overseas

Expand our business portfolio in valuable technology-related area

Drive “SAMART” to be a learning organization and a center of excellence

Mission

To achieve the vision, we make it our mission to take care of our stakeholders as follows:

Clients

To offer telecommunication and technological services with dedication and attention to satisfy the needs of service users for their maximum benefit.

Organization

To build and develop a management process that ensures efficient, transparent, and fair operations.

Allies

To strengthen relationships with business allies to seek opportunities and achieve business goals together.

Employees

To promote professionalism in employees and provide them with career advancement opportunities.

Stakeholders

To create long-lasting, good returns as a stable, sustainable income for shareholders.

Society and environment

To participate in improving the life quality of people in society as well as in promoting environmental conservation and appreciative use of resources.